Toys for Tots. Favorite things. Givetacular. Give a gift with every bag. This holiday season, help us share some of our favorite things with children in need. For every specially marked bag of Frito-Lay purchased, a portion is donated to Toys for Tots. With the needs of so many affected this year, helping toys for tots deliver brand new toys to those with less is more important than ever. Learn how you can help at toysfortots.org. For each specially marked Frito-Lay bag purchased between Nov. 1, 2020 and Dec. 31, 2020, Frito-Lay will donate 2.5 cents to toys for tots, up to a maximum donation of $500,000.