100% pure from concentrate. Check it out - 100% pure juice; 120% vitamin C per serving. 100% grapefruit juice. Check it out - a Kid's Guide to Healthy Eating: An 8 oz serving of grapefruit juice contains 120% of the daily value of vitamin C! Eat every color everyday! This pyramid has 6 color bands representing the 5 food groups and oils that are needed each day for good health. Orange is for grains. Green is for vegetables. Red is for fruits. Yellow is for oils. Blue is for milk. Purple is for meat & beans. Concentrate from Florida.