Toasted rice cereal. No artificial flavors. Per 1-1/2 Cup Serving: 150 calories; 0 g sat fat (0% DV); 290 mg sodium (13% DV); 3 g total sugars. Good source of 12 essential vitamins & minerals including calcium. Compare to Rice Chex (Rice Chex is a registered trademark of Gardetto's Bakery, Inc. Associated Wholesale Grocers is not affiliated with Gardetto's Bakery, Inc). No artificial color. No artificial preservatives. No high fructose corn syrup. Best Choice 100% guaranteed. www.bestchoicebrand.com. Certified 100% recycled paperboard.