Fuel the fun! Early mornings. All nighters. Everything in between. The Original Pop-Up Pastry: In 1964, we set out to create a pastry that delivers fresh-from-the-oven taste - no oven required. The result? Our original Toast'em Pop-Ups with flavorful fillings and a tender crust, proudly made in the USA. Enjoy 'em toasty or straight from the pack! Toast'em Pop-Ups. America's original pop-up pastry. This product stays fresh and delicious on your kitchen shelf. Flavor Kist. Quality bakers since 1923.