Making family traditions easy for over 100 years. With hot rize. Highest. Grade. Goodness gracious, it's good. Making family traditions easy. If you grew up in the South on homemade cornbread and biscuits, enjoying the Grand Ole Opry, and gathering around the kitchen table every day with family and friends, you may know Martha White's cute little baby face. Her image has graced our full line of baking products for over a century, since 1899, and stands for the finest baking tradition in kitchens across the south. An honored baking tradition. Today we are proud to maintain the quality of Martha White products that her father established, and we cherish the same mission of making family traditions easy.