26 loads (this package contains 26 loads as measured to line 2 on the cap). 3x the cleaning power (based on stain removal of 1 dose of Era liquid vs. 3 doses of the leading liquid value brand base varian in a standard top loader washing machine). Bottle made from 25% or more post-consumer recycled plastic. Safe for septic tanks. Contains no phosphate. www.eraactive.com. Questions? 1-800-388-4era (4372).