96 loads (Fill cap to approximately bar 2 for 96 medium loads. use full cap for large or heavily soiled loads). Plus the power of Oxi Clean stain fighters. For all machines including HE. More whitening power! (Per load vs regular Xtra liquid detergent). Contains no phosphates. Recyclable. Questions/Ingredients? Call 1-80-617-4220. www.churchdwight.com. Made in USA.