Ruffles have ridges! 2x the crunch (compared to Ruffles Original Potato Chips). Deep-cut ruffles ridges. Kettle-cooked to crispy, crunchy perfection with the spicy, tangy flavor of classic hot wings. Official chip of the NBA. The NBA identifications are the intellectual property of NBA Properties Inc. Guaranteed fresh until printed date or this snack's on us. Questions or comments? 1-800-352-4477. Mon-Fri 9:00 am to 4:30 pm CT / email or chat at fritolay.com. ruffles.com. fritolay.com. SmartLabel: Scan for more food information or call 1-800-352-4477. Instagram: (at)ruffles. Questions or comments? 1-800-352-4477. Mon-Fri 9:00 am to 4:30 pm ct/email or chat at fritolay.com.