Ruffles have Rrridges! Collaborations are everything these days. And we had that in mind when we created our ruffles lime & jalapeno flavored potato chips. Get ready for the flavor of zesty lime matched with a spicy kick of jalapeno heat. fritolay.com. Questions or comments? 1-800-352-4477 Mon-Fri 9:00am to 4:30pm CT / email or chat at fritolay.com. NBA Official Chip of the NBA. The NBA identifications are the Intellectual property of NBA Properties, Inc. This is the crunchy collaboration you've been waiting for. Want even more crunch? Try ruffles double crunch. Hot Wings Flavored. Zesty Cheddar Flavored.