Rich dark cocoa with heart healthy crunchy almonds. Your chocolate prayers have been answered. 7 g protein. 5 g fiber. Certified gluten-free. Vegan. Veronica's Story: Veronica Bosgraaf, Pure Bar Founder: At age 6 my daughter decided to become a vegetarian. Right from our kitchen, she and I created the Pure Bar to give her the essential nutrients, protein, and fiber her body needed. Only natural, real, vegan ingredients were used; and we knew it had to taste amazing or we wouldnt eat it. For a happier, healthier life, eat Pure.