99.40% natural. Naturally pure. Since 1868. Guilt-free. Free yourself. Paraben-free. Phthalate-free. Propylene glycol-free. Dye-free. Natural Products Association certified. A Natural History: From a bluff high above the Mississippi River in Winona, Minnesota comes the purity of Watkins. It's wholesome, and it's never doctored up like some big city factory products. Watkins has been good and natural through and through since 1868. We invented natural products. (Of course, we didn't exactly know it at the time, but our instincts were right.) Not tested on animals. Superior quality since 1868. Made in USA.