Pure. Lovingly cold-crafted. USDA organic. After long hot days searching the length and breadth of the Thai coconut region, we've managed to find a small but top quality sustainable organic farm able to provide us with organic fragrant coconuts. Enjoy! Pink? Over time, some coconut water may take on a pleasant pink hue. This is natural and nothing to be alarmed about. The pinkness is simply enzymes working to change the color of some of the beneficial polyphenolics found naturally in coconut water. Pasteurizing with heat destroys enzymes and stops this natural phenomenon. We are different. Organic. Natural hydration. Never ever from concentrate. Naturally fat free. Lovingly cold-crafted is our promise to you. Our coconut water is delicately created, never ever heated (HPP (HPP - High pressure processing ensures the purity of our coconut water while retaining is natural flavor and delightful aroma)) and skillfully crafted, always at source to ensure you receive the true freshly cracked coconut water experience every time!! Non GMO Project verified. Contains 100% juice. Certified organic by Bioagricert srl. Please recycle. www.invofresh.com. Produced in Thailand.