Since 1908, mrs. Baird's® has stood for quality and freshness. Ninnie baird always said, "if you're going to do something, do it right." And we still uphold her values today. We start with the best Ingredients, we never rush the baking process and the result is a bread of legendary softness, smoothness and taste that's enriched with 100 years of family tradition. In 1930, ninnie baird's sliced bread hit shelves for the first time. And, we've been slicing it ever since. At mrs. Baird's, we add a personal touch into everything we bake. Because we're still that little neighborhood bakery that started in 1908 - the neighborhood's just gotten a little bigger. Bread and other grain-based foods are at the foundation of the USDA food guide pyramid for a nutritious diet: mrs. Baird's split-top white bread is enriched with essential b vitamins, folic acid, and iron. It's a low fat, cholesterol-free food. Enriched bread A cholesterol free food 0 Grams trans fat