Natural flavor. Sweetened crunchy corn cereal. Per 3/4 Cup: 120 calories; 0.5 g sat fat (3% DV); 160 mg sodium (7% DV); 9 g sugars; iron (25% DV); vitamin D (10% DV). If you like Reese's Puffs try this (Reese's and Reese's Puffs are registered trademarks of Hershey Chocolate & Confectionary Corporation and are licensed to General Mills Cereals, LLC. Western Family Foods, Inc. is not affiliated with Hershey or General Mills Cereals, LLC)! www.shurfinebrand.com. Quality. Satisfaction guaranteed. 100% recycled paperboard.