Non GMO Project verified. nongmoproject.org. The Divine Alternative: 50% less sugar (Compared with the leading national brand. No need to name names). It's a condiment, not a confection. No high fructose corn syrup. Made from whole tomatoes. Never from concentrate. Sir Kensington's: 2 g of sugar; leading brand: 4 g of sugar. Facebook; Instagram; Twitter: (at)sirkensingtons. sirkensingtons.com. Certified gluten free. Please recycle. Made in the USA.