Naturally flavored. Compare to Special K Protein Meal Bars (Special K is a registered trademark of Kellogg NA Co. This product is not manufactured or distributed by Kellogg NA Co). 5 g fiber (per serving). 4.5 g of total fat per serving. 10 g protein (per serving). Questions? 1-888-423-0139. www.topcarebrand.com. Quality Guaranteed: This Top Care product is laboratory tested to guarantee its highest quality. Your total satisfaction is guaranteed. Enjoy the great place where chocolatey chip meets protein! Made in Canada.