Houchens Food Group dba Price Less Foods/Price Less IGA, which sometimes refers to itself as “we” or “us” in this Privacy Policy, is committed to protecting your privacy. This Privacy Policy explains our data collection and processing practices and your options regarding the use of your personal data. If you have any requests or questions concerning your personal information, please contact us at plfinfo@mypricelessfoods.com

Please be advised that Houchens Food Group dba Price Less Foods/Price Less IGA practices with respect to data collected and used by Houchens Food Group dba Price Less Foods/Price Less IGA in connection with this website and each other Houchens Food Group dba Price Less Foods/Price Less IGA, Inc. website with links to this policy are governed by this online privacy policy (“Privacy Policy”) as amended from time to time, and not by the privacy policy in effect at the time the data was collected. Please review our Privacy Policy regularly.
If you have objections to the Privacy Policy, you should immediately discontinue use of the Site and the Products and Services enabled by the Site.

Information Collected

Houchens Food Group dba Price Less Foods/Price Less IGA collects the information which is provided by you on registration, together with information we learn about you from your use of our service, your visits to our web site, and your visits to other sites accessible from our web site. We also collect information about the transactions you undertake, including details of payment cards used.
We may collect additional information in connection with your participation in any promotional programs offered by Houchens Food Group dba Price Less Foods/Price Less IGA, and information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and site usage, which enables us to improve the products and services which Houchens Food Group dba Price Less Foods/Price Less IGA and its Members provide. In addition, Houchens Food Group dba Price Less Foods/Price Less IGA will access the information retrieved through your use of your Houchens Food Group dba Price Less Foods/Price Less IGA Club Card.

Use of Your Information and Your Preferences

We will use your information to provide and personalize Houchens Food Group dba Price Less Foods/Price Less IGA services, to help us improve our service to you, and to make our communications more relevant.
We will also use your contact details to regularly communicate with you. We may use your information to send you offers and information from Houchens Food Group dba Price Less Foods/Price Less IGA, as well as other carefully selected companies which we think may be of interest to you.
Once you have registered to use mypricelessfoods.com, you will be provided with access to a “Contact Preferences” page that will allow you to tailor our commercial communications to your preferences. To change your contact preferences simply click “My Account” in the top frame and click “Your Contact Preferences”. If you do not want to receive commercial communications from us, please select your choices by using the boxes available on that page.
Houchens Food Group dba Price Less Foods/Price Less IGA would like to hear your views to help us improve our service. From time to time, we may contact you to solicit your opinions. Again, if you do not wish to be contacted for this purpose, please make your choice on the “Contact Preferences” page.
Please note that there may be instances where it may be necessary for us to communicate with you, regardless of your contact preferences, for administrative or operational reasons relating to our service.

Disclosures of Your Information

Your information may be used by Houchens Food Group dba Price Less Foods/Price Less IGA, Inc., all of its related companies, and all of its Members. We will never pass your personal data to anyone else, except for any successors to our business and the organizations that process data on our behalf. We may also use and disclose information in the aggregate (so that no individual customers are identified) for marketing programs, advertisers, and partners.
Houchens Food Group dba Price Less Foods/Price Less IGA may display targeted advertisements based on personal information. Houchens Food Group dba Price Less Foods/Price Less IGA does not provide any individual personal information to the advertiser when you interact with or view a targeted ad. Advertisers (including ad serving companies) may, however, assume that people who interact with, view, or click targeted ads meet the targeting criteria—for example, women ages 18-24 from a particular geographic area.
We may transfer information about you if Houchens Food Group dba Price Less Foods/Price Less IGA is acquired by or merged with another company. In this event, Houchens Food Group dba Price Less Foods/Price Less IGA will notify you before information about you is transferred and becomes subject to a different privacy policy by updating this page.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Houchens Food Group dba Price Less Foods/Price Less IGA terms of use, or as otherwise required by law.

Other Web Sites

Houchens Food Group dba Price Less Foods/Price Less IGA web site may contain links to other web sites which are outside Houchens Food Group dba Price Less Foods/Price Less IGA control and are, therefore, not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

Cookies

“Cookies” are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. Houchens Food Group dba Price Less Foods/Price Less IGA uses cookies for a number of purposes, for instance to enable us to simplify the logging on process for registered users, to help ensure the security and authenticity of registered users, to provide the mechanisms for online shopping and to enable traffic monitoring.
Houchens Food Group dba Price Less Foods/Price Less IGA uses both session ID cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time, unless you remove the cookie in the manner determined by your particular Internet browser. Disabling the cookie function for your Internet browser will restrict the online services you can use at the Houchens Food Group dba Price Less Foods/Price Less IGA website.

Clear Gifs (Web Beacons)

We use clear gifs on our sites from Google Analytics and other 3rd party vendors. This enables us to gauge the effectiveness of our services and marketing programs.
Security
The security of your personal information is very important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). Once we receive the data it is immediately re-encrypted prior to storage. By default, payment card data is permanently destroyed within 91 days of submission.
Houchens Food Group dba Price Less Foods/Price Less IGA follows generally accepted industry standards to protect the personal information submitted by you, both during transmission and upon Houchens Food Group dba Price Less Foods/Price Less IGA receipt. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while Houchens Food Group dba Price Less Foods/Price Less IGA strives to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Terms of Use & Privacy Policy Mobile Text Summary Terms & Conditions

You will receive up to [8] messages per month, Message & Data Rates May Apply. This service is available for subscribers on AT&T, Verizon Wireless, T-Mobile®, Sprint, Virgin Mobile USA, Cincinnati Bell, Centennial Wireless, U.S. Cellular®, Boost, MetroPCS, and others in the US. The wireless carriers are not liable for delayed or undelivered messages. User will receive SMS MT if the device does not support MMS. For help in the US, text HELP to 69673. You may also email plfinfo@mypricelessfoods.com or call 270-843-3252. You may stop mobile subscription at any time by sending text message STOP to Short Code 69673 in the US. Your phone must have text messaging capability.
Terms on this page apply to subscribers who sign up for distribution lists managed by users of the Houchens Food Group service.
Process to Unsubscribe From Houchens Food Group
All subscribers have the ability to unsubscribe or change their personal subscription settings at any time. To unsubscribe for:
• Mobile Text: Text STOP to the short code that you do not wish to receive messages from. NOTE: Message and data rates may apply.

You may also call Houchens Food Group at 270-843-3252 to unsubscribe at any time. If you believe that your contact information was collected by Houchens Food Group, a user without your consent and would like to report spam, please call 270-843-3252 When reporting the offending organization, please include the contact address or number that sent you the spam, the username of the sender, and the message or first few sentences of the message that you consider spam. Houchens Food Group has a no tolerance spam policy.
Your Privacy
Houchens Food Group may use or disclose information about you, including your personal information, under the following circumstances:
• To provide you with products and services you request.
• To anticipate and resolve problems and conflicts with our products and services.
• For verification and authentication purposes in regard to requests or changes of any personal information or data related.
• For other purposes communicated to you at the time you provide or authorize the use of your information. • To enforce our Terms of Use and Privacy Policy or other legal agreements.
• To outsource any of the tasks referenced in this Terms of Use and Privacy Policy, such as customer service.
• In response to a subpoena, court order, or other legal process.
• To establish or exercise our legal rights or defend against legal claims.
• To share with a company controlled by, or under common control with Houchens Food Group for any purpose permitted by our Terms of Use and Privacy Policy.
• When Houchens Food Group believes such use or disclosure is (a) necessary in order to investigate, prevent, or take action regarding suspected illegal activities, fraud, or situations involving potential threats to the physical safety of any person, or (b) required by law.
• In the event of a merger, acquisition, consolidation, divestiture, or bankruptcy of Houchens Food Group.

Changes in this Privacy Statement

Houchens Food Group dba Price Less Foods/Price Less IGA reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here.